GXT Green Announces 2014 Earth Day Honor Roll Finalists

by Ed Weisberg

Every year, in celebration of Earth Day, GXT Green recognizes organizations that have made significant contributions to sustainability efforts in their individual companies, their GXT Green Honor rollcommunities, or to the global community. Below are the finalists for 2014. All individuals who nominated candidates in 2014 received a free WheelSeal Medallion for their car, which indicates that GXT Green has offset the carbon footprint of their vehicle for the year.

For 2014, The GXT Green Honor Roll Nominations were open to companies, individuals, worldwide town, county, and state government and public agencies, and environmental organizations.

The 2014 GXT Green Honor Roll Finalists Include:

  1. Roche Brothers/Sudbury Farms Grocery Chain: For innovation and implementation of sustainable solutions for their consumers.
  2. Scale (Society to Create Awareness towards Life and Environment), India: For promoting sustainable solutions.
  3. Blue Ocean Innovative Solutions: For evangelizing an alternative to plastic bags and other sustainable solutions to Wal-Mart.
  4. Zoo New England (Franklin Park and Stone Zoos): For promoting appreciation of wildlife, educating, and practicing sustainable behavior.
  5. Debra A. Boronski, President of the Massachusetts Chamber of Commerce: For orchestrating solutions to improve the Massachusetts economy with a focus on clean tech and sustainable manufacturing.
  6. Expressway Toyota: For developing local programs that expand on Toyota’s initiatives to mitigate carbon pollution from vehicles.
  7. Austin Foam Plastics: For adopting new solutions for packaging, including zero waste solutions, as a sustainable alternative Expanded PolyStyrene and similar products (i.e Styrofoam).
  8. Get-it-Going: For organizing efforts to clean up the environment and promote sustainable solutions.
  9. Heather Smith, 6th Grade Teacher at the Central Gaither School, Yuba City California:  For promoting sustainability education to her 6th grade science class.

The champion winners will be announced in time for Earth Day, on April 22nd, 2014.

You can learn about previous year’s winners by following the links below:

GXT Green 2013 Honor Roll Winners
GXT Green 2012 Honor Roll Winners
GXT Green 2011 Honor Roll Winners -

Edward Weisberg is Senior Vice President of Marketing and Business Development, GXT Green

 

Posted in Earth Day, Earth Day 2014, ECO-RSP packaging, ECOgrade, environment, green business, green marketing, GXT Greem, GXT Green, Innovation Award, sustainability, sustainability news, sustainable business, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Sneak Preview of the Video: Massachusetts Chamber of Commerce Business of the Year Video on GXT Green

The Massachusetts Chamber of Commerce has shared a sneak preview of the video about GXT Green to be shown at the Business of the Year Presentation.  If you’d like to attend the event, please visit http://massachusettschamberofcommerce.com/ to learn more.

Posted in bag ban, biodegradable, Business of the Year, carbon footprint, carbon offset, consumer packaging, Consumer Product of the Year, degradable bags, ECOgrade, environment, green business, green marketing, Mass Chamber of Commerce, Massachusetts Chamber of Commerce, plastic bags, sustainability, sustainability news, sustainable business | Tagged , , , , , , , , , , , , , , , | Leave a comment

GXT Green Recognized as a 2013 Innovation All-Star by the Boston Business Journal/Mass High Tech

GXT Green has been recognized as the Innovation All-Star winner by The Boston Business Journal and Mass High Tech in the Product Category for their groundbreaking ECOgrade photodegradable bag.  The ECOgrade bag is a cost effective sustainable alternative to plastic or paper for retailers, consumers, and communities that are concerned with plastic bag pollution.

Billerica, MA USA – October 15, 2013 – GXT Green has been recognized as the winner in GXT Green recognized as a BBJ All-Starthe Product Category in the Annual Boston Business Journal/Mass High Tech Innovation All-Stars Competition.  The BBJ & MHT All-Stars Program recognizes Greater Boston’s most innovative and enterprising technology companies and entrepreneurs.  Companies are selected for their success fueling the regional economy, attracting VC funding and growth capital, adding jobs, and transforming every area of technology.

GXT Green’s charter is encapsulated in their tagline “Economics meeting Ecology”.  They help clients achieve their sustainability goal through a focused set of products and services that includes:

  • ECOgrade™ photodegradable bag, which replaces plastic and paper bags with GXT Green’s patented ECOgrade Calcium Olefinic Glucosate bags, a non-toxic, cost-competitive, sustainable alternative that solves the plastic pollution problem.
  • ECOgrade reactive agent, the underlying ingredient for ECOgrade bags, which is a low-cost, sustainable alternative to plastic resin, with significantly reduced environmental impact.
  • ECO-R3SP™ suspension packaging which replaces Styrofoam and polystyrene packaging with a “zero-waste” sustainable alternative.
  • Sustainability consulting services to help companies reduce their energy use and carbon footprint with economically viable sustainable services, along with marketing programs to leverage their successes.
  • Management and marketing of verified Carbon Offsets, most notably those based on REDD+ forestry projects.

This award comes on the heels of GXT Green’s recognition over the last two months as Massachusetts Chamber of Commerce “Business of the Year”, and recognition as the Silver award winner in both the “Product of the Year” and “Most Innovative Product of the Year” categories in Best in Biz Awards 2013 International.

Manas Chatterjee, CEO of GXT Green commented “We are excited to be recognized by the Boston Business Journal and Mass High Tech and proud to be a member of the vibrant Boston Innovation economy”.

GXT Green will be highlighted in a special supplement to the Boston Business Journal in November, and the award will be presented at the annual All-Stars Banquet on November 20, 2013, at the Harpoon Beer Hall, 306 Northern Ave Boston MA 02210.  Information and Tickets can be purchased http://www.bizjournals.com/boston/event/78731.

About GXT Green

gxt greenGXT Green, where ” Economics Meets Ecology” is a leader in creating and leveraging strategies, services, and products that help the corporate community meet their economic and social sustainability needs.
GXT Green supports clients in three areas:

  • Driving improved profitability and sustainability through innovative products that address urgent environmental concerns such as plastic bags and Styrofoam packaging pollution. Products include ECOgrade™ photo-degradable bags; the underlying ECOgrade Reactive Agent additive which can be used as a cost effective and sustainable plastic resin alternative; and the ECO-R3SP zero-waste packing solution.
  • Designing and executing green marketing strategies to enhance corporate brands. Outstanding sustainability accomplishments are recognized as a public service through the GXT Green Seal Certification Program.
  • Completing the equation by developing and offering carbon offset credits derived from the highest quality carbon projects around the world. GXT Green is involved in development of REDD+ carbon offset forestry projects in several countries.

GXT Green and the ECOgrade bag have received recognition as Runner-up International Sustainability Consultancy of the year from BusinessGreen, 2011; Consumer Product of the Year from MassTLC, 2012; Innovation of the Year Finalist from SBANE, 2013; Silver Award Winner as Consumer Product of the Year and Most Innovative Product of the Year, Best in Biz Awards International, 2013; Business of the Year from the Massachusetts Chamber of Commerce, 2013, and Innovation All-Star Winner in the product category from Boston Business Journal/Mass High Tech, 2013.

GXT Green is a division of Global Exchange Technologies, Inc., which a global leader in technology, infrastructure and domain expertise that facilitates the establishment of next-generation financial and commodity exchanges.  http://www.GxtGreen.com

Contact:

Edward Weisberg
GXT Green
978-735-4367
eweisberg@gxtgreen.com
Posted in bag ban, biodegradable, Boston Business Journal All-Stars, Business of the Year, consumer packaging, Consumer Product of the Year, ECO-R3SP, ECO-RSP packaging, ECOgrade, environment, global warming, green business, green marketing, grocery bags, GXT Greem, GXT Green, Innovation Award, Mass High Tech All-Stars, photodegradable, plastic bags, sustainability, sustainability news, sustainable business, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

GXT Green Wins 2013 Business of the Year Award from the Massachusetts Chamber of Commerce

mass chamber buisness of the yearGXT Green has been recognized as the “Business of the Year” for 2013 by the Massachusetts Chamber of Commerce.  The Business of the Year Recipient is selected based on the efforts a company puts forth to make Massachusetts a better place to do business through their work and their actions.  GXT Green has won based on the value of their services and products that help the corporate community meet economic and sustainability needs.

Billerica, MA USA – August 28, 2013 – GXT Green has been recognized as the winner of the “Business of the Year” award by the Massachusetts Chamber of Commerce.  The Mass Chamber of Commerce selects the Business of the Year Recipient from nominees that put forth the effort to make Massachusetts a better place to do business through their work and their actions. GXT Green was selected due to its leadership in creating and leveraging strategies, services, and products that help the corporate community meet their economic and social sustainability needs.

GXT Green’s charter is encapsulated in their tagline “Economics meeting Ecology”.  They help clients achieve this goal through a focused set of products and services that includes:

  • ECOgrade™ photodegradable bag, which replace plastic grocery bags with a product that solves the plastic pollution problem with a non-toxic alternative at no additional cost.
  • ECOgrade resin, the underlying ingredient for ECOgrade bags, which is a low-cost alternative to plastic, with significantly reduced environmental impact.
  • ECO-R3SP™ suspension packaging which replaces Styrofoam and polystyrene packaging with a reusable and more sustainable alternative.
  • Sustainability consulting services to help companies address their energy use and carbon footprint with economically viable sustainable services, along with marketing programs to leverage their successes.
  • Management and marketing of verified Carbon Offsets, most notably those based on REDD+ forestry projects.

This award comes on the heels of GXT Green’s recognition last month as the Silver award winner in both the Product of the Year and Most Innovative Product of the Year categories in Best in Biz Awards 2013 International.

Manas Chatterjee, CEO of GXT Green commented “We have won several awards around the world based on the innovation and success of our products over the past few years.  However, it is especially gratifying to be recognized by the Mass Chamber of Commerce here at home for our business practices and the benefits we bring to the Commonwealth of Massachusetts”.

The award will be presented at the Mass Chamber’s Annual Meeting and Awards Ceremony on November 12, 2013 at the DoubleTree in Westborough, MA.  For more information about the Mass Chamber Annual Meeting & Awards Ceremony please contact the chamber office at (413) 525-2506 or email president@massachusettschamberofcommerce.com.

About GXT Green

gxt greenGXT Green, where ” Economics Meets Ecology” is a leader in creating and leveraging strategies, services, and products that help the corporate community meet their economic and social sustainability needs.
GXT Green supports clients in three areas:

  • Drive improved profitability and sustainability through innovative products that address urgent environmental concerns such as plastic bags and Styrofoam packaging pollution. Products include ECOgrade™ photo-degradable bags; the underlying ECOgrade Resin additive which can be used as a cost effective and sustainable plastic resin alternative; and the ECO-R3SP zero-waste packing solution.
  • Design and execute green marketing strategies to enhance corporate brands. Outstanding sustainability accomplishments are recognized as a public service through the GXT Green Seal Certification Program.
  • Complete the equation by developing and offering carbon offset credits derived from the highest quality carbon projects around the world. GXT Green is involved in development of REDD+ carbon offset forestry projects in several countries.

GXT Green and the ECOgrade bag have received recognition as Runner-up International Sustainability Consultancy of the year from BusinessGreen, 2011; Consumer Product of the Year from MassTLC, 2012; Innovation of the Year Finalist from SBANE, 2013; Silver Award Winner as Consumer Product of the Year and Most Innovative Product of the Year, Best in Biz Awards International, 2013; and Business of the Year from the Massachusetts Chamber of Commerce, 2013.

GXT Green is a division of Global Exchange Technologies, Inc., which a global leader in technology, infrastructure and domain expertise that facilitates the establishment of next-generation financial and commodity exchanges.  http://www.GxtGreen.com

About The Massachusetts Chamber of Commerce

mass chamberThe Massachusetts Chamber of Commerce provides information, education and advocacy for businesses throughout the Commonwealth. The Mass Chamber is holding an Annual Meeting and Awards Ceremony on November 12, 2013 at the DoubleTree in Westborough, MA. The day will feature Keynote Speaker, Larry Johnson, co-author of the highly acclaimed, top-selling book, Absolute Honesty: Building A Corporate Culture That Values Straight Talk And Rewards Integrity, three breakout sessions (topics: Legislative, Human Resources, Leadership),  and afternoon speaker, Michael J. Widmer, President of Massachusetts Taxpayers Foundation  who will discuss State and local fiscal, tax and economic policies.  http://www.massachusettschamberofcommerce.com.

Posted in Business of the Year, environment, GXT Greem, GXT Green, Massachusetts Chamber of Commerce, sustainability, sustainability news, sustainable business | Tagged , , , , , , , , , , | Leave a comment

GXT Green ECOgrade Bags Win Silver in Best in Biz Awards 2013 International

GXT Green’s ECOgrade™ photodegradable bags win two Silver Medals as both Consumer Product of the Year, and Most Innovative Product of the Year in the Best in Biz Awards 2013 International Competition. 

Billerica, MA USA – July 29, 2013 – GXT Green’s ECOgrade™ Bag has been named the Silver award winner in both the Product of the Year and Most Innovative Product of the Year categories in Best in Biz Awards 2013 International. Best in Biz Awards is an independent business awards program judged by a worldwide consortium of members of the press and industry analysts. This international award comes on the heels of ECOgrade bag’s recognition in the United States as Consumer Product of The Year from MassTLC in 2012, and as a finalist for the SBANE 2013 Innovation of the Year award.

ECOgrade Photodegradable Shopping Bags are rapidly being embraced by some of the leading grocers and retailers in the world. ECOgrade bags showcase GXT Green’s innovative approach to having economics meet ecology, and are an example of GXT Green’s breakthrough sustainable products and services that cost effectively solve everyday concerns of corporations, communities, and governments. ECOgrade bags are the safe, convenient, competitively priced, sustainable solution to plastic bag pollution and greenhouse gas reduction. They address the needs of retailers and consumers with an environmentally and economically viable alternative to bans on plastic bag use.

ECOgrade bags offer the following benefits:

  • If littered or lost, they degrade completely within 240 days of exposure to sunlight
  • Are approved for recycling
  • Leave no toxic waste residue
  • Use 15% less energy in manufacturing bags
  • Produce 1/3 less Greenhouse gas
  • Use nearly 50% less plastic resin
  • And very importantly – cost about the same as regular plastic bags.

Manas Chatterjee, CEO of GXT Green commented “We have received many accolades in the US for this innovative and important product for our future. We are thrilled and honored to accept this recognition of the success we are also having solving plastic pollution with the ECOgrade solution internationally in India, Australia, The Middle East, Northern Africa, and Europe.”

You can learn more about ECOgrade bags at http://www.ECOgradebag.com. For a video about the ECOgrade bag solution, please visit http://youtu.be/JPWpLnBJfwU.

More than 150 public and private companies representing all sectors of the economy from more than 25 countries competed for Best in Biz Awards’ International’s Honors. Winners of Best in Biz Awards 2013 International were determined based on scoring from a panel of 43 judges drawn from top-tier news, business, finance, and technology publications and media outlets from 18 countries, with all continents represented. This year’s judging panel included writers and contributors to such publications as Advertiser Adelaide (Australia), Analyst 2.0 (Canada), ARD (Germany), Asian Power (Singapore), Australian (Australia), Bennett Business Connections (Canada), Business Insider (Australia), Canadian Business (Canada), Castleford Media (Australia), Channel NewsAsia (Singapore), CTV (Canada), Dynamic Business (Australia), Element Magazine (New Zealand), Encore Magazine (Australia), Gizmodo and Lifehacker (Australia), IAA Magazine (United Arab Emirates), InBusiness (Cyprus and Greece), Irish Independent (Ireland), Jerusalem Post (Israel), Kaiser The Sage (Philippines), Kontan Mingguan (Indonesia), Outlook Business Magazine (India), PC Authority (Australia), PC Format (United Kingdom), Pro Sound Systems (India), Regional Economic Development Blog (Australia), RTE (Ireland), Stuff.co.nz (New Zealand), TechHim (India), TechnoFILE.com (Canada), Techtalk (United States), Thoughtful China (Hong Kong), Toronto Standard (Canada), Vancouver Sun (Canada), Vyapar (India), Ventures Africa (Nigeria), Winnipeg Free Press (Canada), Wirausaha & Keuangan (Indonesia), WirelessDuniya (India), YourStory.in (India) and Xbox Plus (Brazil).
For a full list of winners in the product categories for Best in Biz Awards 2013 International, visit: http://intl.bestinbizawards.com/intl-2013-winners-product.

About GXT Green

gxt greenGXT Green, where ” Economics Meets Ecology” is a leader in creating and leveraging strategies, services, and products that help the corporate community meet their economic and social sustainability needs.
GXT Green supports clients in three areas:

  • Drive improved profitability and sustainability through innovative products that address urgent environmental concerns such as plastic bags and Styrofoam packaging pollution. Products include ECOgrade™ photo-degradable bags; the underlying ECOgrade Resin additive which can be used as a cost effective and sustainable plastic resin alternative; and the ECO-R3SP zero-waste packing solution.
  • Design and execute green marketing strategies to enhance corporate brands. Outstanding sustainability accomplishments are recognized as a public service through the GXT Green Seal Certification Program.
  • Complete the equation by developing and offering carbon offset credits derived from the highest quality carbon projects around the world. GXT Green is involved in development of REDD+ carbon offset forestry projects in several countries.

GXT Green and the ECOgrade bag have received recognition as Runner-up International Sustainability Consultancy of the year from BusinessGreen, 2011; Consumer Product of the Year from MassTLC, 2012; Innovation of the Year Finalist from SBANE, 2013; and as Silver Award Winner as Consumer Product of the Year and Most Innovative Product of the Year, Best in Biz Awards International, 2013.

GXT Green is a division of Global Exchange Technologies, Inc., which a global leader in technology, infrastructure and domain expertise that facilitates the establishment of next-generation financial and commodity exchanges.  http://www.GxtGreen.com

About Best in Biz Awards

best in biz signatureBest in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in three separate programs annually: North America, EMEA, and International. 2012 winners included: 1-800-Flowers, Citrix, Clinical Research Advantage, Constant Contact, Dell SonicWALL, Direct Edge, Epson, Hilton, LifeLock, National Association of Realtors, and others. For more information about the International program, visit: http://intl.bestinbizawards.com.

Contact:
Edward Weisberg
GXT Green
978-735-4367
eweisberg@gxtgreen.com

 

Posted in best in biz international, bestinbiz award, biodegradable, carbon footprint, Consumer Product of the Year, degradable bags, ECO-R3SP, ECO-RSP packaging, ECOgrade, environment, green business, green marketing, GXT Greem, GXT Green, Innovation Award, sustainability, sustainability news, sustainable business | Tagged , , , , , , , , , , , | Leave a comment

Lessons Learned from CFL Lightbulbs… and Bags

by Ed Weisberg

Over  the past 10-15 years, we have all heard the cry to replace all of our household and corporate incandescent light bulbs with CFLs, those spiral compact florescent bulbs.  CFLs cfl bulbswere promoted as our future solution to economical and environmentally conscious lighting needs.   And why not?  They use less energy for the same light as incandescents.   Thus, while they are more expensive to purchase than incandescents, there was a case made that CFLs have a lower cost over their lifetime since they lasted longer, cost less to operate, and gave off less heat.  If we replace all inefficient lighting with CFLs it is estimated that we will save 409 terawatt hours (TWh) per year, 2.5% of the world’s electricity consumption, reduce greenhouse gas emissions by 230 million tons, and reduce cooling costs due to a lower operating temperature.  Sounds perfect right?

Guess what?  “They” forgot to tell you a few things.  Once we installed these bulbs we found a few major inconveniences.   They don’t light up right away, but take about 3-5 minutes to attain full brightness.  You can’t use most of them with a dimmer, and if you turn them on and off frequently, they don’t last any longer than incandescents.  And most importantly, they posed significant health risks.  A 2008 study found that the increased UV and blue light exposure was dangerous to people who are sensitive to light.  But more importantly, every CFL contains mercury vapor, a dangerous heavy metal, which poses risk to people around broken bulbs, as well as to landfills and incinerators.  This risk is so dire that elaborate processes and laws have been developed to require the recycling of these light, adding a cost burden to citizens, businesses, and governments.

Given the challenges and the dark sides of CFLs, was this a bad direction for us to go?  Maybe in hindsight, but at the time it appeared to be the best solution.  However, today, we have a more hled bublsolistic view of environmental solutions, which considers not only energy and GHG emissions, but also looks at l ifecycle environmental impact, as well as economic burden.  As a result, our country and the world is rapidly moving away from CFLs towards new LED lighting technologies.  LED’s are not new, but the ability to make them economically viable is, as is their clear environmental and health benefit.  Then why do we still have regulations that drive the sale of CFLs?  Legacies of laws past! The regulations and definitions are so entrenched in our laws, that they are difficult to change.

Why do I tell this story? Because we are seeing the same scenario in recent efforts to solve plastic bagthe bag pollution problem.  Grocery and “carry out” bags have gone through an evolution somewhat similar to light bulbs.  Initially, plastic bags were introduced as an alternative to paper bags which were stronger, cheaper, and more convenient, and  had less impact on the environment.   However, after about 30 years, we recognized that plastic lasts forever, uses oil and gas resources, and therefore, if littered, has a negative impact on our environment.   Processes were put into place to recycle and reuse bags, but they never gained traction with citizens.   Thus the invention of starch-based “bio-degradable” and “compostable” plastics was heralded as a major alternative.   It was viewed as such an improvement, that certain towns in California developed bag ban legislation, which carved out an exception for biodegradable bags that were certified under ASTM 6400 standards as a solution for consumers and retailers to carry their groceries.   California even built the US’s first (and it turn out only) commercial composting facility to be able to compost these bags.   As CFLs were to bulbs, Biodegradable bags were expect to be the panacea to plastic bag pollution.  But guess what?  While biodegradable bags, on the surface, seemed to be a solution, when looked at holistically, it turns out that we missed a few points.  First of all, they don’t degrade in nature, they need to be sent to a commercial composting facility (and remember, there is only one in the US).  As it turns out, it’s just as easy, or even easier, to recycle regular plastic bags.  Furthermore, due to the biodegradability, the new bags will contaminate the standard recycling chain, so they must be avoided.  Bio-degradable bags use food starches, which the world would rather use to feed our citizens. Furthermore, biodegradable bags are 5-6 times more expensive than plastic bags, so retailers are reluctant to purchase them.   Thus,  overall, while they use less oil and plastic, they are not really a better solution.  However, based on their promise and hope, most towns that are writing bag-ban legislation include a vestige of that original callout which allows these biodegradable bags to be used.

While biodegradable bags got us thinking about alternatives, finally, theecograde poster 2re is a realistic solution to the plastic bag pollution issue.  ECograde bags photodegrade from sunlight to a non-toxic residue if they are littered, use less energy, less Greenhouse gases, cost the same as plastic bags, and can be recycled with other plastic bags.  They fulfill the hopes and promises that we expected, but did not obtain, with biodegrable bags.  However, as we have seen in the light bulb industry, the market, and buyers, are skeptical, due to their experience with biodegradables.  They think they’ve seen this all before, so they don’t want to hear the arguments that ECOgrade is different.

One on one, it is relatively easy to educate retail buyers about the difference, as they are looking for a better solution, and they can review the facts and ask questions.  However, it is more challenging to educate government officials who believe that they are permitting an alternative when they allow biodegradable ASTM 6400 bags as an exception to a bag ban, but have been disappointed with the results.  After all, this has been in the wording of bag bans for years!   However, it is crucial that they can come to the realization that allowing photodegradable bags, which have been certified under ASTM 5272 standards, are the best solution to protect both the environment and their economy in a meaningful way.  Once that is done, these towns can continue to thrive.  We are pleased to see some towns and governments starting to understand this.  We look forward to continued success to improve the sustainability of our communities.

Edward Weisberg is Senior Vice President of Marketing and Business Development, GXT Green

Posted in ASTM 5272, bag ban, Barrington RI, biodegradable, carbon footprint, CFLs, consumer packaging, Consumer Product of the Year, degradable bags, environment, green business, green marketing, grocery bags, GXT Greem, GXT Green, Innovation Award, LED lighting, light bulbs, photodegradable, plastic bags, sustainability, sustainability news, sustainable business, Uncategorized | Tagged , , , , , , , , , , , , , , , | 8 Comments

But Wait! There’s a Better Solution Than Bag Bans!

by Ed Weisberg

On Earth day this year, GXT Green was invited to testify at a hearing at the Massachusetts statehouseState House to review two bills calling for a statewide ban of plastic bags. We were honored to be asked to present information on the ECOgrade bag solution to plastic bag pollution.  The hearing was chaired by the distinguished group of state senators and representatives who are members of the Massachusetts Joint Committee on Environment, Natural Resources and Agriculture.

At GXT Green, we recognize that we need to devote effort to educating people about the innovative ECOgrade solution.  Even though ECOgrade won recognition as Consumer Product of the Year from MassTLC, and is a finalist for the upcoming Innovation of the Year Award from SBANE, many people assume that it has the same characteristics as older generations of bio-degradable and oxo-degradable bags.   One of our prime challenges is to get the attention of bag buyers, environmentalists, and legislators to inform them of the facts, supported by third party certifications.  The good news is that once they listen, they understand why ECOgrade is unlike products they have seen in the past, and is a true solution to the challenges of plastic bag pollution.

There were many impassioned speakers who provided testimony to the committee, including other Senators and Representatives, as well as members of the Sierra Club and other environmental organizations.  While we admire their initiatives to eliminate plastic bag litter, there remained a fundamental bag copy imageissue that seems to occur in many cases with environmental causes.  It’s relatively easy to identify problems such as the blight on our landscape from littered plastic bags.  However, too often, overzealous members of the public, in their rush to do good, focus on the problem rather than a solution.  The result is the eventual failure of their initiatives. Bans are not a viable solution to the plastic bag issue.  People still need to get their groceries home!  We just saw a reaction to a ban in Toronto, where their bag ban was overturned  since it could not be enforced, and placed too much of a burden on the community and retailers.

GXT Green’s comments in the State House session were focused on educating the group on the unique characteristics and the value of ECOgrade bags, and the need for a solution, rather than just a ban.  We also entered a request to ensure that products like ours, which are certified as photodegradable according to ASTM 5272 standards, and result in non-toxic residue, are recognized as an alternative in any legislation that is developed.

It was interesting to note the miss-information that, unfortunately, was apparent in some earth dayof the speakers’ comments, despite our clear explanations.  Fortunately, we have been able to clarify these issues, including  correcting the misconception from a major environmental organization that thought that ECOgrade degrades into microplastic particles.  When we have had the chance to talk with them individually they acknowledged that this was based on an inaccurate assumption.   People are beginning to understand that we have a solution, with a goal of solving this blight on our environment.   We look forward to continuing to do our part to eliminate plastic waste from our waters and our planet.

Edward Weisberg is Senior Vice President of Marketing and Business Development, GXT Green

Posted in ASTM 5272, bag ban, biodegradable, Consumer Product of the Year, degradable bags, Earth Day, Earth Day 2013, environment, green business, green marketing, grocery bags, GXT Greem, GXT Green, Innovation Award, photodegradable, plastic bags, sustainability, sustainability news | Tagged , , , , , , , , , , , , , , , | Leave a comment